Archive for April, 2011

Ericka McConnell is a bi-coastal New York/San Francisco advertising and editorial lifestyle, beauty and kids photographer. With a large and diverse client list that includes T.J. Maxx, Frito-Lay, and Auberge Resorts, to name a few, McConnell shoots for some of the biggest and most well-known lifestyle brands on both coasts. A Bay Area native, McConnell’s […]


I believe in coincidences and in following a path lit more brightly by their prescience. Last week I had a conversation with a rep in which we discussed, among other things, how San Francisco tends to isolate itself from the larger art and commercial art worlds, to its detriment. In thinking about this afterwards, I […]


I asked SF and New York rep Heather Elder to be a POP interviewee and was very honored when she said yes. Elder is the founder of Heather Elder Represents. In addition to representing some of the top talent from the Bay Area and across the country, she is among the thought leaders in the […]